FROM MOM'S KITCHEN TO CRACKING UP
AN IDEA WAS BORN
In 2021, my buddies and I were chowing down on my mom's tasty crackers, and realized we couldn't stop.
FIRST “FACTORY”
I finally asked my mom, "What if you bake the crackers, and I sell them?" We agreed and our kitchen became our first factory.
DOOR-TO-DOOR
I started going door-to-door in my local community in NJ. After selling a few boxes, I started getting calls wanting more. I had something going…
CRACKING UP WAS BORN
I designed some packaging, hit up some local stores and started creating content and stunts that went viral
JUST GETTING STARTED
We're now in stores across the east coast and the dream to become the largest cracker company in the world is under way.